Ever found yourself reading copy and thinking: "This doesn't sound like us." Sometimes it's too formal. Sometimes it's too casual. Sometimes it just feels...off. That's usually because there's no clear system for how your brand communicates. Or it lives in someone's head, and they're on vacation. And when people think brand voice and tone are the same thing—or treat them as completely separate systems—things get messy fast. Let's clear that up. What is Brand Voice? Your brand

You've seen the posts. "Writers need to stop using AI and start writing again!" "We're losing the human element in content!" "AI is ruining authentic communication!" And then on the other side: "Help, my AI content sounds so robotic." "How do I make ChatGPT sound more human?" "Everything it writes sounds generic." Sure, this technology can feel overwhelming, especially if writing already feels hard. But here's what I think both sides are missing: The problem is that most busi

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Free Resource: ChatGPT Repurposing Content Cheat Sheet (in post) When your team (and your budget) are small, marketing can feel like a...

When you’re leading a small business or association, it’s tempting to think the answer is more execution. “We just need someone to run...

Free Resource: Brand Voice Guide (at end of post) If you’re running a business or association, you’ve probably had this thought at least...

When marketing is just one of many  things on your plate, fractional support can help you focus, prioritize, and grow smarter. 1. You’re...

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