Tools + Resources
NEW: The Event Marketer's Behavioral Psychology Toolkit: 8 Principles to Apply to Your Messaging
Go beyond basic tactics like scarcity and social proof. This practical toolkit covers 8 behavioral psychology principles specifically for event marketers—with real examples you can use immediately.
Includes advanced principles for exhibitor sales messaging, attendee registration copy, and techniques you can mention by name to position yourself as the expert in the room.
No psychology degree required. Just practical frameworks that work.
Free Guide: What a Brand Voice Guide is and Why You Need One
Before you worry about marketing, messaging, or even AI tools like ChatGPT, you need clarity on your brand voice. This quick, free guide explains:
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What a Brand Voice Guide Includes
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Why it's the foundation for clear, consistent messaging
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How it keeps your content—and your team—sounding like you
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Why it's also your first step to better AI generated content
Free: ChatGPT Repurposing Content Cheat Sheet
I created this simple to show you how to quickly turn a blog post, email, or newsletter into social posts, videos, lead magnets, and more, without starting from scratch
Are you accidentally speaking in clichés? This quick list helps you spot overused buzzwords before they creep into your copy. Use it as a last look before you hit publish.
Pro Tip: If you’re using AI to draft copy, upload this list and set a limit. For example: “Use no more than 1 buzzword per 100 words.” Or, "Use no more than [insert #] buzzwords in this draft."


























