Buzzword Self-Check: Are You Actually Saying Anything?

This list helps you spot overused buzzwords before they creep into your copy. Use it as a last look before you hit publish—on your homepage, your pitch deck, your campaign, or your next big announcement.

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Individually, these words aren’t evil. Used sparingly, they can clarify your message or add polish. But stack too many together, and you end up with something that sounds impressive... yet says nothing.

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This list isn’t about banning words. It’s about paying attention to how they add up.

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Do a quick audit: find a piece of your sales content and see how many words like cutting-edge, innovative, deliver impact, maximize efficiency, or turnkey are present. Once you need more than a few fingers to count, it gets a little scary!

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Download the Buzzword Self-Check >>

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Bonus Tip

If you’re using AI to draft copy, upload this list and set a limit. For example:

“Use no more than 1 buzzword per 100 words.” Or, “Use no more than [insert #] buzzwords in this draft.”

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