Top

Marketing strategy, simplified.

Clear messaging. Strategic marketing. Designed for event organizations, associations, and B2B brands that want focused, effective marketing—without extra complexity.

Is Fractional Right For You?

Not sure what fractional marketing is, or if you need it? Start here.

Meet your fractional marketer.

A strategic marketing partner who plugs in exactly where your team needs support.

I’m Sarah Varner—founder of esvee marketing and a hands-on fractional marketing partner for event brands and growing B2B organizations.

I help teams clarify their message, strengthen their positioning, and build focused marketing that drives results—without the overwhelm of trying to do it all yourself.

No full-time hire. No agency overhead. Just experienced, strategic support exactly where you need it.

Learn more about me

What I Offer:

Custom Brand Voice Guides

Stop letting inconsistent messaging dilute your brand. I build detailed brand voice guides that go beyond surface-level tone descriptions and capture not just what you say, but how and why you say it. The result? Marketing that sounds like you across every channel, every time—whether you're writing it yourself or handing it off to your team (or AI).

Choose the approach that works for your budget and timeline: from DIY tools to guided support to fully custom development.
Explore Brand Voice Guide Options >

Fractional Marketing Leadership

Strategic B2B marketing support without the full-time hire. I step in as your CMO, VP, or Marketing Director to drive your marketing strategy, lead campaigns, and guide your growth.

Campaign & Content Creation

I create strategic email campaigns, blog content, and lightweight social media guidance, giving you the marketing building blocks you need without adding complexity to your plate.

Event Strategy & Growth Support

For associations, B2B organizations, and small teams running their own events (expo/conference), I provide strategic marketing support to drive exhibitor recruitment, boost attendee acquisition and engagement, and streamline your marketing efforts for maximum efficiency.

For small businesses and first-time B2B exhibitors, I help you develop a simple, effective event strategy—from pre-show promotion to on-site engagement to post-show follow-up.

Go-to-Market (GTM) Strategy

A focused, market-ready plan to launch or reposition your event, product, or service with confidence. I align audience insights, brand positioning, channel strategy, and sales enablement into one clear roadmap so your message lands, and your audience engages.

Why esvee?

Flexible Support

Fractional services that fit your business—without the overhead of a full-time hire. Scale support up or down as your needs change, without carrying the fixed costs of a permanent marketing headcount.

Real-World Experience:

16+ years helping brands grow through strategic marketing, messaging, and event engagement. I’ve been in the trenches, solved complex challenges, and delivered results that matter to leadership, sales teams, and customers alike.

Built to Fit Inside Your Organization

I’ve led marketing as a team of one and within large, matrixed departments. I know how to navigate different structures, collaborate across functions, and plug in smoothly so work moves forward without disruption.

Hands-On Partnership:

Strategy and support you can actually use—with me working alongside your team to execute, adapt, and deliver results every step of the way.

Trusted by Clients & Colleagues.

From a current client, Evan Shoda, CEO, RedlineXpo

"I've been working with Sarah for a few months now and as a small business owner I'm thrilled with not only the process, but the results. Sarah is thorough, thoughtful and intentional. It's difficult to keep those qualities at the forefront while wearing so many hats. She allows me to focus on growing the business while knowing she's working on creating compelling content that highlights our strengths and value."

RedlineXpo: The Reunion, Rocky Mountain Show, CARV Expo | Informa: Money20/20 | American Association for Homecare | Access Intelligence: CLEAN Events

Resources

The Marketing Advice That's Keeping You Stuck

For anyone tired of advice that sounds helpful but goes nowhere "Post consistently." "Know your audience." "Be authentic." "Provide value." "Tell your story." You've heard it all before. You've probably even tried to follow it. Unfortunately, most marketing advice tells you WHAT to do without telling you HOW to do it. And the "how" is where everything falls apart. The Advice That Sounds Smart But Isn't Actually Helpful Let's talk about what happens when you try to follow gene

5 days ago

The Hidden Cost of “Good Enough” Marketing

You're just trying to keep up. You’re fielding requests from every direction—sales wants one thing, leadership another, and somehow it’s all needed by tomorrow. You post something. You send the email. You update the deck. It’s not perfect, but at least it’s done. You're not ignoring strategy. You’re doing the work of three people, and no one has time to rethink the foundation every week. But “good enough” marketing has hidden costs that quietly drain your impact, even when yo

Nov 5

Brand Voice vs Tone of Voice: What’s the Difference & Why It Matters

Ever found yourself reading copy and thinking: "This doesn't sound like us." Sometimes it's too formal. Sometimes it's too casual. Sometimes it just feels...off. That's usually because there's no clear system for how your brand communicates. Or it lives in someone's head, and they're on vacation. And when people think brand voice and tone are the same thing—or treat them as completely separate systems—things get messy fast. Let's clear that up. What is Brand Voice? Your brand

Oct 17

Fractional Marketing FAQ: Get clear answers to the most common questions about how fractional support works and whether it’s right for your business.

View All Resources

Contact