Brand Voice Guide Services
Do you feel like you’re starting from scratch with each new piece of content you write?
Is your team creating messaging that’s either inconsistent or doesn’t truly sound like your brand?
Do you want to use AI to be more efficient when crafting messaging, but it sounds generic?
A brand voice guide can fix these issues.
When you have a documented guide that includes your brand pillars and messaging themes, it makes deciding what to talk about easier. You have a guide that aligns your entire team on what you’re saying and how you sound when saying it. And it gives your favorite AI tool clear direction and boundaries on how to write copy that sounds like you.
"The Brand Voice Guide has been instrumental for our marketing strategy."
"In an ideal world, every business would go through this exercise"
"The process gave me space to think about what truly sets us apart." "
It's a game changer!"
Tier 2
Guided Blueprint | $1,750
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Everything in Tier 1
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One round of expert review and feedback via email—includes review of answers to foundational questions and tone selections with guidance on clarifications, gaps, or other areas for refinement
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One final review of answers and tone info after you address feedback, then you proceed to using the Custom GPT
Timeline: Complete questions at your own pace. Review and feedback delivered within 4 business days of submission.
What's included in the final Blueprint/brand voice guide?
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Why People Choose Us
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Audience
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What Our Brand Does
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Competitive Differentiators
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Mission Statement
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Vision Statement
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Brand Promise
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Values
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Positioning Statement
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Persona Snapshot
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Elevator Pitch (for conversations)
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Brand Pillars
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Messaging Themes
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One-Liner
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50-Worder "About"
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100-Worder "About"
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Tone Summary
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Voice Guardrails
Tier 3
Custom
Brand Voice
Development
Full-Service | $3,500+
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Kickoff call with process overview plus discussion of your brand, goals, and challenges
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After you complete the foundational questions and make initial tone selections, we review your answers and provide feedback and strategic direction for tone
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After finalizing answers and tone, esvee will create your custom brand voice guide
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Guide will also include enhanced voice guardrails section with do's and don'ts, anchor words and phrases, words to watch for overusage (with alternatives), before-and-after copy examples using your actual content
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Final brand voice guide delivered as PDF
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One round of revisions to brand voice guide
Timeline: We'll set target milestones based on your needs and schedule during our kickoff call.
How you'll use your Blueprint/voice guide
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Write consistent content across your website, emails, and social media
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Onboard freelancers, contractors, designers, or new team members faster
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Make faster copywriting decisions because your messaging themes are now defined
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Use AI to compare content you write to your Blueprint as a self-check exercise
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Stay grounded in what makes your business different
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Guide AI tools like ChatGPT to actually sound like you—how to sound, what to say (and what not to), because when AI knows the why behind your business, the output is even stronger. Just upload your Blueprint to the AI tool and include referring to it in your prompt. The free Blueprint In Action file includes prompts for you!