If you're new to the idea of fractional marketing, you're not alone. I get a lot of great questions from small business owners, startup teams, and association leaders trying to figure out what this model actually looks like in practice.

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Below are the most common questions I hear, answered clearly and without the jargon. Still wondering about something? Reach out here and I’ll get back to you personally.

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What does a fractional marketer actually do?
A fractional marketer provides part-time strategic marketing support, helping with everything from brand positioning to campaign planning, without being a full-time hire.

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Is fractional marketing just for startups?
Not at all. While it’s popular with startups and small businesses, fractional support is also great for associations, nonprofits, and any organization that needs senior-level guidance without the full-time commitment.

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How is a fractional marketer different from a freelancer?

Freelancers typically focus on executing specific tasks, like writing or design, and often rely on guidance or direction from someone else. As a fractional marketer, I bring strategic leadership and big-picture thinking to the table. But I also roll up my sleeves to write copy, design in Canva, and support campaigns when it makes sense. It’s not just about doing the work—it’s about making sure it’s the right work.

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How many hours does a fractional marketer usually work?
It varies, but many clients start with 5–10 hours a month. It’s flexible based on your goals, projects, and internal resources.

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How do I know if fractional marketing is right for me?
If you’re struggling to prioritize marketing, make consistent progress, or connect your marketing to real business goals—but can’t justify a full-time hire—you’re probably a great fit.

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Here are 5 signs fractional support might be right for you >>

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Don’t see your question here? Or want to talk through what fractional support could look like for you? Contact me >>