Sometimes “more” isn’t the answer. Check your messaging first.
- Sarah Varner
- May 29
- 2 min read
Updated: Oct 11
Free Resource: Brand Voice Guide (at end of post)
If you’re running a business or association, you’ve probably had this thought at least once:
“We just need to do more marketing.”
More emails. More posts. More ads. But “more” doesn’t matter if your brand voice isn’t clear, consistent, and rooted in strategy.
It’s not about doing more—it’s about saying the right things, in the right way.
What Is Brand Voice, Really?
It’s not just your tone of voice (though that’s part of it). It’s how you sound and what you say, across everything from your website and emails to your sales materials and follow-up sequences.
A strong brand voice reflects your values, personality, and positioning. It helps your audience immediately recognize:
What you do
Who you’re for
Why they should trust you
Without that clarity, your message gets lost in the noise.
What Happens When It’s Missing?
You might be:
Running campaigns that don’t convert
Rewriting the same content over and over
Getting asked, “So what exactly do you do?” way too often
Seeing your website traffic go up… but engagement stay flat
If your messaging isn’t consistent, your audience won’t know what to expect, and they won’t stick around long enough to find out.
What Happens When It’s Strong?
When your brand voice is dialed in:
You sound like you everywhere—in your copy, your slides, your emails, your pitches
Your campaigns feel cohesive, not piecemeal
Your team (or vendors) can write and communicate more confidently
You attract the right people and gently filter out the wrong ones
You stop reinventing the wheel, saving time and reducing second-guessing
Ultimately, you finally have a foundation to work from.
How I Help Clients Build Their Brand Voice
At esvee marketing, I help small businesses and clarify their voice and message so everything else becomes easier.
That might look like:
A brand voice worksheet or working session to define tone and style
Messaging audits and copy reviews
Creating a voice guide you can hand off to your team or freelancers
Whether I’m helping shape strategy or writing the copy myself, I always start with voice. If we don’t know what we’re trying to say, no tactic will save us.
Free Resource: Brand Voice Guide - What it is, why it matters.
Before you run another campaign, make sure your brand voice is working for you—not against you.
I created a free guide to help you check your brand voice foundations, and I’m not making you trade your email to get it!
