Brand Voice Blueprint/Guide FAQ
What exactly is a brand voice guide?
A brand voice guide documents how your brand communicates—covering your tone, language choices, messaging themes, and the "why" behind how you sound. It ensures everyone on your team (and any AI tools you use) can write content that sounds authentically like you.
Why do I need a brand voice guide?
Without one, your messaging feels inconsistent across channels, team members, or tools. A brand voice guide gives you clarity and confidence in what you're saying so your website, emails, social posts, and sales materials all feel like they're coming from the same brand, and truly reflecting how you want to communicate.
How long does it take to create a Blueprint or custom brand voice guide?
-
DIY Blueprint (Tier 1): Complete at your own pace
-
Guided Blueprint (Tier 2): Review delivered within 4 business days of submission
-
Custom Brand Voice Guide (Tier 3): We'll set target milestones on our kickoff call. You set the schedule for completing the foundational questions and tone selections. Feedback will be provided in 3-4 business days. Once the foundational questions and tone selections are finalized, esvee will deliver the final brand voice guide within 7 business days (if final payment is received).
How does The Brand Voice Blueprint work?
You answer 17 foundational questions about your brand, then use our custom GPT to generate a comprehensive brand voice guide. It's a systematic process that captures your unique voice without requiring you to be a brand strategist.
Do I need to know how to use ChatGPT?
Basic familiarity helps, but the Blueprint is designed to guide you step-by-step. If you're comfortable copying/pasting and following instructions, you can do this.
What's the difference between Tier 1 (DIY) and Tier 2 (Guided)?
Tier 1 ($350): You complete everything independently using the Blueprint system.
Tier 2 ($1,750): You get expert review of your answers with strategic feedback, tone refinement guidance, and a final check before you generate your guide—resulting in a stronger, more strategic outcome.
What if I don't like what the GPT creates?
You can refine your answers and regenerate sections. The GPT is a tool, meaning the quality depends on the depth and thoughtfulness of your input. That's why Tier 2 includes expert review to help you get the strongest results.
What makes the custom guide different from the Blueprint?
I work with you to help you understand the process, how to approach the questions, and give strategic guidance on refining answers and selecting tone traits. The custom guide is written by me, not the custom GPT. You also get enhanced voice guardrails (do's and don'ts, anchor words, overused words with alternatives) and before-and-after examples using your actual website content, showing your voice in action.
What does the custom guide process look like?
-
Kickoff call to discuss your brand, goals, and challenges
-
You complete the 17 foundational questions and make tone selections
-
I review and provide feedback
-
Final approval before I write your guide
-
You receive your custom guide with one round of revisions
Can you write my website copy or other content too?
Yes! Custom brand voice guide development is part of my fractional marketing services. If you need ongoing content creation, brand messaging, or strategic support, we can discuss a broader engagement.
Do you offer custom brand voice guides for personal brands?
Yes, the process works for both businesses and personal brands. Many consultants, coaches, and thought leaders use brand voice guides to ensure consistency across their content.