About Sarah Varner
Hi, I’m Sarah Varner, founder of esvee marketing and your fractional marketing partner. I bring 16+ years of experience helping B2B businesses, associations, and professional organizations grow through strategic marketing, brand messaging, and event engagement. I spent 15 years as an event marketer at Emerald where I began as a marketing manager and worked my way to portfolio VP, Marketing.
I built esvee marketing for businesses with small (or no) marketing teams, because I know firsthand what it’s like to juggle it all yourself.
Here's what I believe: Your brand voice is the foundation of everything else in marketing. When you're clear on how you communicate—and why—everything gets easier. Your messaging gets sharper. Your team gets aligned. Your marketing actually sounds like you.
As your fractional marketer, I work as an extension of your team, plugging in wherever you need leadership:
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Strategist: Define your brand voice and messaging
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Fractional CMO: Build your marketing roadmap
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Marketing Director: Drive growth through campaigns and content
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Event Marketing Partner: Strengthen exhibitor and attendee acquisition, engagement, and retention
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Content Director: Build email and nurture strategies that convert
I also step in to fill gaps when you're between hires or not quite ready to bring someone on full-time, giving you experienced support exactly when you need it.
With a flexible, hands-on approach, I help you simplify your marketing, focus on what matters most, and move forward with confidence.
Wondering if fractional marketing is right for your small business?
Start here to learn how it works >>